The story behind the social media statistics …
Social Media Statistics begin to show how the internet is used throughout the world. The statistics collected from Internet World Stats shows the top 10 countries and how they are using social media networks (i.e., Facebook, Blog, Twitter and LinkedIn).
Wobblee Social Marketing Services took a look at the data at Internet World Stats and discovered some interesting facts about how social media networks are used throughout the world.
Internationally, Facebook, Blogs and Twitters are the most popular social media applications used in the universe today. Facebook is ranked #1 followed by Blogs at #2 and Twitter at #3. Although, LinkedIn is a professional network business tool, it is growing but at a much slower pace.
However, the two leading countries using LinkedIn are Australia (10.3%) and United Kingdom (9.3%). However, LinkedIn lags at 5.6% on a national scale and therefore was not captured on the chart. LinkedIn has 175,000+ users in the universe as of December 2011.
Source: Internet World Stats
Did you know Facebook now receives more traffic than google? Crazy isn’t it?! If you do not have your business profile on Facebook you are missing a large audience.
Facebook is an international social media network and people all over the world are using it. As we communicate with family and friends we are also using this application to build our professional networks and to engage with businesses.
The statistics collected shows the top 3 countries using Facebook. Here’s there ranking:
- Ranked #1: USA (71%)
- Ranked #2: Italy (70%)
- Ranked #3: United Kingdom (69%)
Hence, this is a reason for businesses to use this tool as a way to engage and communicate with current and potential customers. The percent of users is growing.
It is time to:
- reach out to your target population,
- use the internet and technology,
- stop thinking that TV, Radio and Newspapers has a hold on the market
- research and understand your options and expansion goals.
We live in a time of change. Everyone wants everything yesterday; and our marketing is constantly changing. Seventy-one percent of the United States market population is using the internet today. That should be a red flag for most of us. At least it informs you as to where your customers in the 24-45 age group can be reached and how to reach them.
- 48% of young Americans said they found out about news through Facebook
- 48% of 18 to 34 year olds check Facebook right when they wake up
- 50% of active users log on to Facebook in any given day
- Average user has 130 friends
- Every month, more than 250 million people engage with Facebook on external websites
- There are more than 250 million active users currently accessing Facebook through their mobile devices
- People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
Based on the study conducted of the 10 countries using social networks and the internet, there is a good representation in each country that are using blogs. Blogs are used as a means of engaging current and potential target populations. Based on the statistics, the #1 country where blogs are extremely popular is in Brazil.
- In Brazil, 55% of those using social media are blogging; followed by Japan 51%.
- The United States is ranked #6 at 22%.
- At the bottom of the list we find Germany with 13% of their population on the internet are using a Blog for communications.
The primary function of a blog is to express ones passion, interest and/or expertise. People enjoy sharing their experiences and knowledge with others. This is a great way to start engaging your audience.
It’s time to show your level of expertise and engage your customers. Learn what interest your customers and develop topics of conversations around their interest.
They’re reading and gaining information, although not always commenting. Many are sharing your blog articles with friends and family or simply refueling the knowledge base.
Here is the breakdown for companies that have acquired leads through their internet marketing strategy:
- 57% Blog,
- 57% Linkedin,
- 48% Faceboook,
- 42% Twitter.
US Internet users spend 3 times more minutes on blogs & social network than they do on emails:
- Email=8% and Blog/Social Network=24%
- on average 55% more website visitors,
- 97% more inbound links, 434% more indexed pages.
- Blogs have influence. Surveys suggest that lots of internet users prefer reading reviews published on blogs before making a purchase.
- Morning=79%, Afternoon=64%,
The statistics indicates that in Brazil, 31% of the social media users are using Twitter; followed by 24% of the Japan. The United States lags on Twitter usage — only 12% of the USA population is using this resource.
Twitter is an application to engage in continual conversation using 140 characters. Obviously, the United States social media users are not taking advantage of this tool to engage its audience.
This is also a tool to engage other agencies and countries on topics that may be of mutual interest to communities outside of the United States. Hence, an opportunity to expand into another communication channel and make new connections.
Businesses have an opportunity to:
- exchange ideas,
- make connections and
- understand they face the same challenges as other countries in the same industry.
This resource requires a little more time, and there are ways to achieve regular communication if you embrace the applications that support social media.
The top 3 countries heavily using Twitter today are:
- USA (107.7 million),
- Japan (29.9 million) and
- Brazil (33.3 million).
Other interesting facts:
- 41.5% are aged 18-39
- 80% of customer service tweets are negative.
- Users admit to spending 4 hours on Twitters a day.
- People are more inclined to Tweet something negative than positive.
- 60% of new users are coming from outside the U.S.